4 Keys to Automotive Repair Sales Presentation
In the context of the Sales Process presentation is focused on prospective new customers. However auto repair requirements presentation can be very similar for both new and existing customers....
View Article4 Important Components of Completing an Automotive Repair Sale
After presenting recommended automotive repairs and pricing to the customer the completion of the sale can be just as important as earning the sale. Once the repairs to be performed are agreed upon –...
View Article3 Automotive Repair Customer Follow Up Options
In the sales process the follow up is always stressed as being extremely important. In this context follow up refers to confirming that the customer is happy with the service they received. When viewed...
View Article6 Ways to Increase the New Business Quote Capture Rate in Auto Repair
The new business quote capture rate is the measure of the percentage of quotes given to prospective customers that turn into repair orders. Increasing the new business quote capture rate can have a...
View Article5 Ways to Improve the Customer Acquisition Rate in Auto Repair
The customer acquisition rate is a measure of the rate at which new customers are added. The rate is determined by taking the number of customers at a given starting date and taking a count of the new...
View Article3 Ways to Increase the Repeat Business Quote Capture Rate in Auto Repair
An existing customer may ask for pricing on a service for different reasons. It may be that they want to determine if the service is affordable. Or it may be that they’re comparison shopping. In this...
View Article6 Ways to Grow the Auto Repair Recommendation Capture Rate
Measuring the percentage of recommendations that become sold services is an important measure of sales success. The sales of recommended services that are generated as a result of inspections or...
View ArticleUsing Sales Key Performance Indicators in Automotive Repair
There are several key performance indicators that can be used to evaluate the effectiveness of the sales process. As with all indicators they should be compared to effective benchmarks such as industry...
View ArticleMaking use of Incentives and Consequences in Automotive Repair Sales
People respond to incentives and avoid consequences. Recognizing these two ideas and incorporating them into the sales process will contribute greatly to success in automotive repair sales. A good...
View ArticleSales Related Actions and Reactions in Automotive Repair
In sales the effects of actions and reactions are probably more accentuated than in other areas of business. This is where the rubber meets the road and the impact on business success and failure can...
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